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It’s a heavy burden to bear when someone has stolen your identity and ruined your credit. The time and effort involved in restoring your credit and good name can bring you to the point of pure



frustration and exhaustion. Luckily there are several identity theft protection companies available to consumers that can take the worry and burden out of protecting one’s identity. Choosing the right company, however, can be almost as burdensome as having your identity stolen. When it comes to choosing the right identity theft protection company for you and your family, it is important to weigh the pros and cons of each provider before choosing a company with which to place your trust. LifeLock, an identity theft protection company, has been protecting their member’s identities for years and the pros of using LifeLock have greatly outweighed the cons.

Pro number One: When comparing LifeLock with other identity theft protection services, LifeLock immediately stands out from the crowd by offering child identity protection services. No other identity theft protection service offers credit checks and monitoring services for children under the age of 15. With the increase in the number of child identity thefts occurring, LifeLock has hit the mark when it comes to this number one pro.

Another pro to using LifeLock is that LifeLock works to prevent identity theft instead of merely protecting members from the possibility of becoming a victim of such theft. While most companies provide identity theft monitoring services, LifeLock’s services are “pro”active in preventing identity theft from occurring in the first place. LifeLock’s identity prevention services include detecting when a member’s address has been illegally changed in national databases through their TrueAddress services; placing fraud alerts on your credit files; and monitoring the internet for black market activity regarding the illegal use of credit card numbers and social security numbers through their eRecon services.

An additional pro of LifeLock services is that LifeLock reduces the amount of pre-approved credit card offers that come in the mail and the number of telemarketing calls received. Phishing scams, or pretexting, are prime ways for identity thieves to steal your personal information, not to mention stealing identifying information from your mail box or trash can. LifeLock prevents identity theft by reducing the amount of access thieves have to your personal information.

The only con that could possibly be counted against LifeLock is that they do not perform daily scans of a member’s credit report as do some identity theft companies. However, LifeLock does pull credit reports annually and mail them to their members for review. In addition, LifeLock’s fraud alerts can immediately discover any unauthorized request for credit or loans and prevent fraud from ever making it to their credit report.

Pro number four: With LifeLock’s $1,000,000 total service guarantee, no one will lose time, energy, money and effort in fighting to restore their good name and repair their credit report. LifeLock guarantees that they will provide attorneys, investigators, accountants, case managers, etc. to restore your good name and, if you lose money as a result of the theft, they will reimburse you the amount lost.

When it comes to weighing the pros and cons of using LifeLock, the scales are tipped towards the pros. LifeLock offers some of the most comprehensive identity theft protection and prevention services available. Therefore, when deciding which identity theft protection company is right for you and your family, it is clear that LifeLock’s identity theft protection services will certainly outweigh the competition.