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The Shoei Company is the leading manufacturer of helmets in Japan that is renowned for its high-tech Shoei helmets. Due to its versatility, the Shoei helmets have made a niche of their own in the market. The Shoei Company is known for its quality helmets that are durable and the Hornet-DS helmet from Shoei is a helmet with various options that can be put together by the rider and suits on-road or off-road riding.

Pink and purple fashionable helmets have entered the motorcycling scene - women’s motorcycle helmets. The color and design of these helmets stand far apart from men’s helmets, and they are far more fashion oriented than the masculine helmets.