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You can’t turn on the television or open a newspaper or magazine without encountering a new headline showing the meltdown of the financial markets. Guidelines for conventional mortgages get tighter every day and qualifying may be more difficult than it has been in decades.

Before you start selling information products online, you need to make sure that you are targeting a market niche that will be profitable in both the short and long-term. The term niche simply refers to your target audience.